VinUniversity Signed a Cooperation Agreement with CSMO Vietnam – Chief of Sales and Marketing Officer Association Vietnam

September 23, 2022

On 22/09/2022, VinUniversity College of Business & Management and VinUniversity College of Arts and Sciences signed a cooperation agreement with CSMO Vietnam (Chief of Sales and Marketing Officer Association Vietnam) – part of Vietnam Association of Corporate Directors (VACD). With this collaboration, VinUniversity will become the Academic Partner of CSMO and VSMCamp.

The event also announced the return of the Vietnam Sales and Marketing Camp (VSMCamp) and CSMOSummit – which will be held from 18 – 19/11/2022 at VinUniversity with the theme: “DigitalX – Digital experience in Sales and Marketing strategy”.

The VSMCamp and CSMOSummit 2022 also mark the first collaboration between VinUniversity and Vietnam’s largest forum for sales and marketing as its academic partner. Besides sponsoring the location for this year’s event, VinUniversity will also contribute to the event’s seminars, discussions, and workshops through the participation of its distinguished professors.

Dr. Vu Anh Dzung – Associate Professor in Marketing, Dean of VinUniversity College of Arts and Sciences shared: “Marketing is a creative and ever-changing industry. By collaborating with CSMO to organize a big and reputable events like VSMCamp and CSMOSummit, VinUniversity realizes this spirit and provides students with the opportunity to access and accumulate real-world knowledge from leading experts in the industry. This is also the chance for businesses to learn about new industry knowledge from world-class professors and researchers. VinUniversity professors will add to the discussions with their academic perspective integrated with real-world problems to come up with solutions for the questions posed on this year’s theme.”

The event will see the participation of nearly 70 domestic and international speakers, scholars, and experts in sales and marketing. They are professors and researchers from world-leading universities who are exchanging at VinUniversity, most notably Professor David Reibstein, former President of the American Marketing Association, former CEO of the Academy of Marketing Sciences, Distinguished Professor of Wharton Business School, University of Pennsylvania – the university that produces the most billionaires in the US. He is the father of the Nation Branding Rankings. This ranking contains data from 74 countries and annual results published at the World Economic Forum (WEF) in Davos.

In addition, there will be prestigious speakers from CMO Council, VinUniversity, Microsoft, IBM, Meta, Tik Tok, Google, Amazon Web Service, Salesforce, Insider, Comarch, Viettel, Antsomi, Gojek, Guardian, TNG, ThinkZone, VinBigData, and so on – who will help attendees gain a multi-dimensional view of how the world has transitioned to digital experience.

VSMCamp & CSMOSummit is Vietnam’s biggest annual event in sales, marketing, advertising and communication, organized by CSMO Vietnam and Le Bros. The event provides a platform for people in the industry to connect, improve their professional capacity, and get up to date with global trends. After 5 successful seasons and many positive feedback, VSMCamp and CSMOSummit 2022 promise to become this year’s most anticipated events in Vietnam’s sales & marketing industry.

Detailed information on the program and speakers will be frequently updated, sign up to participate at: |