Bachelor of Arts in Multimedia Communication
BACHELOR OF ARTS in MULTIMEDIA COMMUNICATION
Program Description
| Name of the Program | Bachelor of Arts in Multimedia Communication (BAC) |
|---|---|
| Degree | Bachelor of Arts |
| Program Duration | To be completed in 4 years on a full-time basis over 8 semesters |
| Total Earned Credits | Minimum 120 and maximum 135 |
Program Mission
The overall aim is to prepare high-quality graduates of Bachelor of Arts in Multimedia Communication, with intercultural communication skills and the ability to creatively translate relevant background knowledge and specialized knowledge of communication into work in a variety of creative industries or wherever expertise in the use of multimedia techniques is required. Graduates with high level of proficiency in English language and state-of-the-art
communication skills will be able to work effectively in a multicultural communication profession and also academic environment.
Area of Focus
One Major is required. (Can choose one of the majors offered to BAC in the following):
- Digital Communication
- Public Relations
Program Learning Goal 1 (PLG1): General knowledge |
PLO 1.1: Knowledge of political theory, history and culture of Vietnam PLO 1.2: Awareness and basic understanding of the political, economic and social systems of Vietnam and also other countries around the world PLO 1.3: Basic understanding of the legal policy system of the State of Vietnam and international law PLO 1.4: Knowledge of physical education and national defense and security |
|---|---|
Program Learning Goal 2 (PLG2): Graduates describe the Communication discipline and its central questions |
PLO 2.1: Identify intellectual specialization(s) in the Communication discipline PLO 2.2: Categorize the various career pathways for students of Communication PLO 2.3: Articulate the importance of communication expertise in career development and civic engagement PLO 2.4: Examine contemporary debates within the field |
Program Learning Goal 3 (PLG3): Graduates will have knowledge of communication theories, perspectives, principles, and concepts |
PLO 3.1: Explain and critique Communication theories, perspectives, principles, and concepts PLO 3.2: Apply Communication theories, perspectives, principles, and concepts to real-world problems |
Program Learning Goal 4 (PLG4): Engage in communication inquiry Interpret Communication scholarship |
PLO 4.1: Evaluate existing Communication scholarship PLO 4.2: Formulate questions appropriate for Communication scholarship and contribute to scholarly conversations appropriate to an undergraduate level of scholarship |
Program Learning Goal 5 (PLG5): Graduates create messages appropriate to the audience, purpose, and context |
PLO 5.1: Select creative and appropriate modalities and technologies to accomplish communicative goals PLO 5.2: Adapt messages to the diverse needs of individuals, groups and contexts PLO 5.3: Create messages in multiple communication modalities and contexts PLO 5.4: Adjust messages while in the process of communicating PLO 5.5: Critically reflect on one’s own messages after the communication event |
Program Learning Goal 6 (PLG6): Graduates critically analyze messages |
PLO 6.1: Identify meanings embedded in messages PLO 6.2: Recognize the influence of messages PLO 6.3: Engage in active listening. PLO 6.4: Respond to messages clearly and appropriately |
Program Learning Goal 7 (PLG7): Graduates demonstrate the ability to accomplish communicative goals (self-efficacy) |
PLO 7.1: Identify contexts, situations and barriers that impede communication self-efficacy PLO 7.2: Perform verbal and nonverbal communication behaviors that illustrate self-efficacy PLO 7.3: Articulate personal beliefs about abilities to accomplish communication goals PLO 7.4: Evaluate personal communication strengths and weaknesses |
Program Learning Goal 8 (PLG8): Graduates apply ethical communication principles and practices |
PLO 8.1: Identify ethical perspectives and their relevance to communication practice PLO 8.2: Explain the relevance of various ethical perspectives to communication practice PLO 8.3: Evaluate and articulate the ethical elements of a communication situation PLO 8.4: Choose to communicate with ethical intention |
Program Learning Goal 9 (PLG9): Graduates utilize communication to embrace difference |
PLO 9.1: Articulate the connection between communication and culture PLO 9.2: Recognize individual and cultural similarities and differences and the ways they influence communication PLO 9.3: Adapt one’s communication in diverse cultural contexts |
Program Learning Goal 10 (PLG10): Graduates influence public discourse |
PLO 10.1: Explain the importance of communication in civic life PLO 10.2: Identify the challenges facing communities and the role of communication in resolving those challenges PLO 10.3: Frame and evaluate local, national and/or global issues from a Communication perspective PLO 10.4: Utilize communication to respond to issues at the local, national, and/or global level PLO 10.5: Advocate a course of action to address local, national and/or global issues from a Communication perspective |
Program Learning Goal 11 (PLG11): Hard skills |
PLO 11.1: Professional skills PLO 11.2: Ability to reason and solve problems PLO 11.3: Ability to research and discover knowledge PLO 11.4: Creative thinking ability for entrepreneurship PLO 11.5: Ability to translate knowledge into practice |
Program Learning Goal 12 (PLG12): Soft Skills |
PLO 12.1: Personal skills PLO 12.2: Teamwork skills PLO 12.3: Management and leadership skills PLO 12.4: General and specialized language skills PLO 12.5: Other complementary skills |
Program Learning Goal 13 (PLG13): Abilities |
PLO 13.1: Confidence, flexibility, risk-taking courage, enthusiasm, passion for creativity, self-respect, cultural understanding PLO 13.2: Willingness to commit to community services as well as country development PLO 13.3: Ability to work under high pressure and in changing environments PLO 13.4: Adherence to the law and work with a high spirit of discipline PLO 13.5: Responsibility and willingness to contribute to the community and professional field PLO 13.6: Having a healthy and active lifestyle |
| No. | Curriculum Components | Number of Credits | Credit Distribution (%/Total Credits) |
|---|---|---|---|
| I | VINCORE | 27 | 22.5% |
| I.1 | Character | 6 | 5.0% |
| I.2 | Career | 6 | 5.0% |
| I.3 | Connections | 15 | 12.5% |
| II | PROFESSIONAL EDUCATION | 81 | 67.5% |
| II.1 | College Core Requirement | 12 | 10.0% |
| II.2 | Major Core Requirement | 25 | 20.8% |
| II.3 | Area of Focus | 21 | 17.5% |
| II.4 | Free Electives/Concentration | 23 | 19.2% |
| II.5 | Minor* | 15* | – |
| III | PRACTICE / INTERNSHIP | 6 | 5.0% |
| IV | GRADUATION CAPSTONE | 6 | 5.0% |
| TOTAL (minimum)* | 120 (135*) | 100% |
VINCORE Courses
Credit: 2
Pre-requisite: None
On successful completion of this course, students will be able to:
- Explain how an entrepreneurial mindset supports and accelerates innovation and growth in the contexts of businesses, industries, and countries.
- Evaluate the multifaceted nature of entrepreneurship in Vietnam and internationally, and how it impacts the economy, society, and environment. Have access to insights on VinGroup’s governance principles (the 6 Hóa).
- Recommend strategies to evaluate the entrepreneurial mindset, values, and behaviors, and to further develop the entrepreneurial mindset, both individually and organizationally.
- Grow your own entrepreneurial mindset and innovation-related skills, including identifying and evaluating opportunities, taking calculated risks, solving problems creatively, communicating effectively, and influencing stakeholder groups.
- Demonstrate the ability to work productively in teams to collaboratively explore opportunities, generate ideas, and find and communicate solutions to a predefined challenge during the course hackathon.
Credit: 2
Pre-requisite: None
On successful completion of this course, students will be able to:
- Define foundational concepts of leadership traits, leadership styles, values, and trends, and their applications to real-life situations, especially in a turbulent world.
- Describe and evaluate the differences and similarities between management and leadership, and their application in an organizational setting.
- Evaluate the multifaceted nature of leadership in Vietnam and internationally, and their impact on work environments, particularly in a VUCA context. Have access to insights on Vingroup’s mission, vision, and core values.
- Develop your own leadership mindset by setting a vision, developing self-awareness, understanding others’ perspectives, understanding situational contexts, communicating effectively, and making informed decisions. setting a vision, accepting accountability, understanding self and others’ limits, inspiring and motivating others, and creating the collaborative conditions for success
- Apply basic leadership values and skills through action-based learning, building self, interpersonal, and team leadership during the leadership bootcamp.
Hours: 165
On successful completion of this course, students will be able to:
- Understand and articulate knowledge of the National Defense and Security policies of the Communist Party of Vietnam.
- Understand basic concepts of national defense and security work.
- Understand and practice the fundamental rules and disciplinary regulations in military organization.
- Practice the fundamental techniques and tactics of infantry combat
Credit: 2
Pre-requisite: N/A
On successful completion of this course, students will be able to:
- Explain the history, contemporary nature, and purpose of the Vietnamese legal system, including its key institutions, doctrines, and principles.
- Describe and evaluate key differences and similarities between legal system management in Vietnam and internationally.
- Understand the mechanisms of legal duty, justification of punishment, and the roles of courts and juries.
- Apply fundamental legal rules and principles in a wide range of selected areas of the law, demonstrating critical thinking and ethical considerations.
- Develop a mindset of compliance and appreciate the importance of adhering to legal standards in professional and personal context
Hours: 45
Pre-requisite: None
On successful completion of this course, students will be able to:
- Define and understand the essential components of service learning, including benefits, impact, and key attributes.
- Critically reflect on social issues and UNESCO’s sustainable development goals (SDGs) with reference to a planned service project
- Plan and implement a service project in accordance with local laws and regulations
- Reflect on the outcomes of that service project and how it could have been improved
- Develop sensitivity and empathy to local community members
Credit: 2
Pre-requisite: None
On successful completion of this course, students will be able to:
- Appreciate the purpose and importance of creative and critical thinking.
- Identify, develop, and criticize claims and arguments in accordance with principles of logical reasoning and scientific evidence
- Apply creative and critical thinking with supporting tools and techniques for problem-solving.
- Embed creative and critical thinking in workplace idea generation.
- Build foundations for enhancing individual and team effectiveness.
Credit: 2
Pre-requisite: N/A
On successful completion of this course, students will be able to:
- Identify and analyze problems from life and business in order to determine computational solutions.
- Break down problems into logical steps and data requirements.
- Use basic data structures and algorithms for problem-solving.
- Design simple algorithms and computational models.
- Implement solutions using basic programming skills.
- Evaluate and optimize computational solutions.
Credit: 2
Pre-requisite: NA
On successful completion of this unit, students will be able to:
- Identify and explain core attitudes, values, and practices of academic culture and how academic writing reflects these.
- Reflect critically on the differences between academic and opinion writing and apply this understanding in the composition of academic essays, including referencing, quoting, and paraphrasing.
- Evaluate the differences between academic and professional writing in terms of style, purpose, target audience, and techniques.
- Develop your clear, concise, and well-structured writing skills, focusing on the most critical documents and situations in academic and professional work such as academic essays, newspaper articles, business reports, proposals, speeches…
- Use AI to develop, enhance, and revise writing in both academic and professional contexts.
Hours: 45
Pre-requisite: NA
On successful completion of this course, students will be able to:
- Cultivate self-leadership, enhancing self-confidence, self-esteem, self-determination, and self-control.
- Self- acquire and apply college readiness skills, life-long learning, effectively adapting to academic, social, and personal challenges of university life
- Self- develop essential career skills, preparing for personal and professional success.
- Embrace community involvement by actively participating in community service, demonstrating a commitment to positive societal impact and a pay-it-forward spirit.
- Regularly reflect on personal growth and practice self-leadership throughout your university life, from the initial enrollment CV to the Individual Development Plan (IDP) and the pre-graduation CV, ensuring ongoing development and readiness for life after graduation.
Hours: 45
Pre-requisite: None
On successful completion of this course, students will be able to:
- Understand the important principles of a healthy lifestyle, including balanced nutrition, regular physical activity, and mental well-being.
- Understand your own health, develop your own personal health strategies, including techniques for managing stress effectively and maintaining a balanced life.
- Engage in self-discipline for nutrition, exercise, and rest, and actively participate in various physical and mental well-being clubs at the university.
- Recognize the impact of lifestyle choices on long-term health and well-being, and make informed decisions to enhance your quality of life.
- Be motivated to promote well-being within communities through various means such as research, awareness campaigns, and participation in health clubs.
Credit: Depending on College Program
On successful completion of the internship, students will be able to:
- Develop work habits, skills and attitudes necessary for job success
- Identify, record, and carry out performance objectives (agreed upon by the employer, or supervisor) related to their job assignment
- Develop communication, interpersonal and other critical skills needed to function successfully in the role and similar roles
- Develop industry-specific technical skills and knowledge needed to function successfully in the role and similar roles
- Acquire employment contacts leading directly to a full-time job following graduation from college.
Credit: 3
Pre-requisite: NA
On successful completion of this course, students will be able to:
- Understand the basic philosophical foundations of Marxism-Leninism, including dialectical materialism and historical materialism
- Explain its significance in the development of Vietnam’s state ideology and relevance to other areas of society including history, politics and economics
- Know that Vietnamese philosophy features elements of syncretism and be able to describe those elements (e.g., Marxism-Leninism, Confucianism, Buddhism, Daoism, etc.)
- Describe, evaluate and compare different answers to foundational philosophical questions such as “what exists?”, “what is knowledge?”, and “what is right and wrong?”
- Understand and assess different approaches to the nature of science and scientific progress
Credit: 2
Pre-requisite: NA
On successful completion of this course, students will be able to:
- Demonstrate an understanding of the complexity of how the world is interconnected through the political economy.
- Develop an informed understanding of conceptual terms and theoretical approaches used in understanding the global economy.
- Understand the transformation of Vietnam in the context of the global political economy.
- Cultivate a critical-minded awareness of major trends in the global political economy.
- Acquire an informed understanding of the rise of China and India and the resulting impacts on Vietnam, ASEAN, and the world.
Credit: 2
Pre-requisite: NA
On successful completion of this course, students will be able to:
- Describe and explain the concepts of politics and social change of Vietnam and around the region, and acquire some lexicon of the subject;
- Understand how politics and political systems are key to socio-economic developments, including but not limited to the Marxist-Leninist views;
- Understand the ways politics affects economic management, and help determine national success
- Compare Vietnam’s national development with national efforts elsewhere in Asia;
Credit: 2
Pre-requisite: NA
On successful completion of this course, students will be able to:
- Know the major events, persons, and historical conditions the led to the creation and development of Ho Chi Minh Ideology and engage Ho Chi Minh Ideology as both a historical and living body of thought.
- Consider the ongoing transformation of Ho Chi Minh thought and its significance in history and for Vietnam’s future.
- Critically review historical artifacts, including textual documents, art, literature, archeology, and accounts of informants and grasp the historical factors and precedents that relate to contemporary issues
- Gain ability to apply historical and cultural knowledge to understanding and analyzing contemporary problems
- Present historical evidence-based arguments and conduct probing discussions about challenging historical subjects
- Explore multiple perspectives about the past, especially the past as understood from the vantage of former historical actors.
Credit: 2
Pre-requisite: NA
On successful completion of this course, students will be able to:
- Know the major events, persons, and historical conditions the led to the creation and development of the Vietnamese Communist Party
- Critically review historical artifacts, including textual documents, art, literature, archeology, and accounts of informants.
- Grasp the historical factors and precedents that relate to contemporary issues and gain the ability to apply historical and cultural knowledge to understanding and analyzing contemporary problems
- Present historical evidence-based arguments
- Explore multiple perspectives about the past, especially the past as understood from the vantage of former historical actors.
Credit: 2
Pre-requisite: None
On successful completion of this course, students will be able to:
- Understand the ways in which individual identities, values, and perceptions and biases are shaped by cultures and different forms of life
- Know the theories and practice related to the impact of culture in our daily ecologies in local and global contexts
- Identify and understand the intersection of one’s own and others’ cultural identities
- Apply knowledge of practice, theory, and personal reflection of different cultures to a particular issue that requires collaboration or cooperation between individuals or groups from different cultural backgrounds
Credit: 2
On successful completion of this course, students will be able to:
- Know the main actors, structures, and processes of international relations
- Understand the basic theoretical principles of international relations and compare the competing underlying frameworks on human and social nature
- Identify the respective objectives of international organizations in international politics, collaboration, and cooperation
- Explore a case study, problem-solving scenario or dilemma involving international relations and devise a strategy/solution supported by theory and solid argumentation
- Critically assess alternative strategies and points of view on complex scenarios requiring international relations
Credit: 2
Pre-requisite: NA
On successful completion of this course, students will be able to:
- Demonstrate an understanding and appreciation of arts and visual arts in general, including their function, and historical, religious, cultural, social, and environmental contexts and relevance;
- Understand and define the basic principles of arts, visual arts, and design; explain and analyze a work of art from an informed and objective viewpoint, its physical attributes and formal construction;
- Identify how art works are created and processed;
- Make a reference to the significance and application of the arts in students’ own field of studies and interests;
- Analyze Vietnam arts and situate Vietnam arts in the global context.
Credit: 2
Pre-requisite: NA
On successful completion of this course, students will be able to:
- Show improved skill in their chosen artistic field (e.g., music, dance, theatre, visual arts) and express their creativity and individuality through performance(s).
- Evaluate and discuss different forms of artistic performance, identifying key elements and techniques, and write reflective assessments on their personal artistic development.
- Work well with peers to create and perform artistic pieces, and effectively give and receive constructive feedback.
- Clearly communicate the artistic vision and choices behind their performances both verbally and in writing (if required) and develop their skills in presenting artistic work to an audience, including stage presence and audience engagement.
- Explore and appreciate a variety of artistic traditions from around the world, with a special focus on Vietnamese culture, and place their own artistic work in a wider cultural and historical context.
- Plan, organize, and complete an artistic performance project from start to finish, demonstrating good time management and organizational skills.
- Understand and apply ethical considerations in artistic performance, including respecting intellectual property and cultural sensitivities, and behave professionally during rehearsals, performances, and collaborative projects.
On successful completion of the study abroad program, students will be able to:
- Develop skills and self-confidence for interacting with people from a different location and culture
- Competently navigate living, studying and potentially working in a different location and culture
- Understand how different backgrounds and cultures impact one another’s views, values, behaviours, and biases
- Reflect on how the experience has produced a global mindset and the values of being a global citizen
- Build life-long connections and a network of partners for academic study, professional and personal life
BAC Core Courses
Credits: 2
Prerequisites: None
On successful completion of this course, students will be able to:
1. Describe and explain a “big idea”, which may be a new solution to a problem, a disrupting technology, or an innovative method or way of doings things
2. Identify the implications of a big idea for everyday life or a professional setting
3. Develop a strategy for using a big idea to improve an existing approach or create a new application
4. Evaluate the application of a big idea, including an assessment of its positive impacts, negative impacts, and mitigating strategies for the theme of the year
Prerequisites: None
Credits: 2
This course exposes and engages students with a variety of different global perspectives on important issues of the day. Each week the seminar will be led by a different faculty member or guest speaker who will choose a topic, assign pre-class reading, and organize the class activities. Potential contemporary issues include Chat GPT and AI, the aging crisis, immigration, globalization, the new space race, Industry 4.0, etc.
Prerequisites: None
Credits: 2
On successful completion of this course, students will be able to:
1. Identify and explain a range of ethical concerns across different professional and real-world domains of human interaction.
2. Apply ethical theories and offer rational justification to moral dilemmas.
3. Understand the moral stakeholders involved and the ethical obligations required for certain professional standards/codes, as well as the rationale behind them.
4. Apply ethical theories and offer rational justification to moral dilemmas where no professional standards/codes are established
Prerequisites: None
Credits: 2
This course introduces students to more advanced topics in reasoning, logic, and the topics of evidence and testing in science. In deductive reasoning students advance in topics in critical thinking to include first-order predicate calculus and modal logic. In statistical reasoning students learn the axioms of probability theory, Bayesian confirmation theory and issues in the confirmation of scientific theories including advanced topics from the Hypothetical-Deductive Method and Falsificationism.
Prerequisites: None
Credits: 2
This course introduces and elaborates on the concept of development and the role of sustainability. The course would engage the ideas of development from an interdisciplinary and multi dimensional perspective. The course content aims to answer questions such as: what is development? How does development happen? What contributes to development? Why do the development stories differ at the country, regional, and global levels? Besides the theoretical
explanation of development, practical insights would be provided via real-world exposure, case studies, contemporary reading material, and capstone projects. The course would focus on the interaction and interrelationship between environment and development by exploring the role of sustainability.
Prerequisites: None
Credits: 2
As more information becomes digitized, researchers can use powerful AI tools to better analyze that data and visualize it for communication. This course introduces students to the main advances in digital humanities, how to code for basic research and scholarship with an eye to potential application in the areas: communications, psychology and economics.
Prerequisites: None
Credits: 3
This foundational course introduces students to the fundamental concepts and theories of communication. Through discussions, case studies, and practical exercises, students will gain an understanding of the key components of effective communication, including interpersonal, intercultural, and organizational communication.
Prerequisites: None
Credits: 3
This course introduces the fundamental concepts and techniques of statistical analysis. The focus is on developing skills in descriptive and inferential statistics, including data collection and analysis, probability theory, hypothesis testing, and regression analysis. Students will also learn how to use statistical software to perform data analysis.
Prerequisites: TBD
Credits: 2
This course introduces the fundamentals of data visualization principles to design clear and engaging visualizations using Tableau Desktop, one of the most used data visualization tools in the world. Although this course focuses on Tableau specifically, this course will help students develop transferrable skills that can apply to many of the most popular software tools used today. The course will cover two important skills in parallel: data visualization principles and the application of them in Tableau. This will help students make informed decisions about the types of visualizations you create and how to communicate them most effectively to an audience. Students will gain a fundamental understanding of data visualization principles including choosing the best chart type; pre-attentive attributes such as color, shapes, sizes, and typography; decluttering and emphasizing; data wrangling and cleansing; designing in an iterative process; and advanced visualization techniques; and data privacy and ethical considerations.
Prerequisites: TBD
Credits: 3
This course examines the role of visuals in effective communication across various media platforms. Students will learn about graphic design principles, typography, layout, and visual storytelling techniques. Through hands-on projects, students will develop skills in creating visually appealing and impactful communication materials, such as infographics, presentations, and digital graphics.
Prerequisites: TBD
Credits: 2
This course focuses on developing students’ oral communication skills with a focus on public speaking skills, preparing them to confidently deliver speeches and presentations in various professional settings. Students will learn techniques to engage and captivate audiences, craft persuasive arguments, and master non-verbal communication.
Prerequisites: TBD
Credits: 3
The media landscape today is fast changing, characterized by unprecedented transformation in all parts of the world. Traditional media forms are becoming deeply challenged by new digital platforms. Media industries and public sector communications in the digital age are operating in an increasingly complex globalized context. Professionals equipped with new skill sets are needed to lead and manage these crucial transformations. This course provides you with key insights into the changing transnational contexts of media structures and multiple digital communication practices including the latest developments in internet and media platforms, social media, digital audiences, mobile media, online governance. It also trains you in critical analysis, strategic thinking and audience research skills, as well as media writing skills and audio‐visual production.
Prerequisites: TBD
Credits: 3
Public relations (PR) is a myth to everyone, but it is important in our daily life and for all professions, whether it is sports, education, finance and entertainment, and for both the public and private sector. Is PR merely publicity, speeches, special events, community gathering and fundraising? These aspects are part of but not the totality of PR.
PR is a broad concept and an interdisciplinary profession. It is associated with language, culture and philosophy. It can also related to arts like design and visual communication. And, it also formulates models driven by research and data that set a framework for problem solving. All of these contents will be addressed in this course.
Prerequisites: TBD
Credits: 3
This course introduces students to the multifaceted media production world, encompassing theoretical foundations and practical skills. Covering a spectrum from TV to digital, students will gain hands-on experience with tools and techniques essential for producing quality content. Topics include storytelling principles, audio-visual techniques, media editing, production ethics, and the ever-evolving digital landscape.
Prerequisites: TBD
Credits: 3
This course introduces students to the dynamic world of social media management, equipping them with the strategies and tools needed to effectively curate, publish, and monitor content across various platforms. Dive into branding, audience engagement, and analytics principles to build a robust online presence. Through hands-on projects and case studies, students will learn best practices for content creation, scheduling, crisis management, and performance evaluation, preparing them for careers in the fast-paced realm of social media marketing.
Major Courses - Digital Communication Focus
Prerequisites: TBD
Credits: 3
Digital media combine and converge skill sets, tools and technologies. They also blur the traditional roles of producer and consumer, publisher and reader, message sender and message receiver. These transformations and the demands that they place on writers are the focus of this course. Understanding our increasingly fragmented audiences and exploring how communicators operate will help you develop content for digital formats. You will analyze the possibilities of digital environments. You will also acquire skills to help you succeed in writing for digital media.
Prerequisites: TBD
Credits: 3
This course explores the complex relationship between media and society, examining the social, cultural, and political impact of mass media. Students will analyze media representations, media effects theories, media ownership, and media literacy. Through critical analysis and discussions, students will gain insights into the role of media in shaping public opinion, influencing social change, and reflecting cultural values.
Prerequisites: TBD
Credits: 3
This course provides a comprehensive introduction to web design and development. Students will learn the principles of user experience design, information architecture, and front-end web development. Through hands-on projects, students will gain skills in creating functional and visually appealing websites, understanding the importance of responsive design and usability.
Prerequisites: TBD
Credits: 3
This course helps students understand how the digital economy works and develop the critical insights needed to succeed in e-commerce and digital marketing. This course provides the foundational knowledge and marketing perspective needed to successfully execute digital marketing activities in businesses of various types and sizes. The course provides participants with the theoretical understanding they need to adapt to the many changes while equipping them with the skills they need to perform their daily tasks.
Prerequisites: TBD
Credits: 3
This course examines the principles and techniques of user-centered design to create meaningful and engaging user experiences. Students will learn about user research, information architecture, interaction design, and usability testing. Through hands-on projects, students will
develop skills in designing intuitive and user-friendly digital products and interfaces that meet user needs and expectations.
Prerequisites: TBD
Credits: 3
This course builds on the foundational media production skills from COMM3010 and explores advanced techniques in creating multimedia content. Students will learn about advanced video editing, motion graphics, sound design, visual effects, and livestreaming. Through hands-on projects, students will further develop their creative and technical skills in producing high quality multimedia content for various platforms and audiences.
Prerequisites: TBD
Credits: 3
The extent to which a digital media campaign succeeds is to be measured objectively by concrete outcome in terms of what returns exist after a campaign. Digital Media Metrics is a course aiming at teaching students the various types of Metrics available for such campaigns, ways to access, construct, and measure them, and the opportunities and pitfalls that befall the use of such metrics.
Major Courses - Public Relations Focus
Prerequisites: TBD
Credits: 3
Critical to any successful communications professional is a solid understanding of what is newsworthy, coupled with strong writing skills. This course is designed to help you develop professional writing skills expected of PR practitioners. It covers the style and strategy of various forms of public relations writing including press releases, media correspondence, media advisories, and talking points.
Prerequisites: TBD
Credits: 3
This course focuses on the strategic planning and execution of communication campaigns. Students will learn how to analyze organizational objectives, identify target audiences, develop key messages, and select appropriate communication channels. Through case studies and practical exercises, students will gain skills in developing integrated communication plans that align with organizational goals and effectively engage stakeholders.
Prerequisites: TBD
Credits: 3
This hands-on course teaches specific considerations, pre-requisites, and skills with regards to putting together public relations campaigns. It teaches the conceptualization of campaigns and
the choice of strategies that take into consideration place, time, and cultures. Students will learn to distinguish between strategic and tactical, and the alignment of campaigns to purposes. Students will also learn about the different forms of campaigns and the effective deployment of differentiation and choice for effective communication and public relations.
Prerequisites: TBD
Credits: 3
This course focuses on the strategic management of relationships between organizations and the media. Students will learn how to effectively communicate with journalists, craft press releases, organize press conferences, and manage media inquiries. Through practical exercises and case studies, students will develop skills in building positive relationships with the media, handling media crises, and leveraging media opportunities for organizational goals.
Prerequisites: TBD
Credits: 3
The course Corporation Communication will introduce students to theories and practices of how corporate entities communicate with their audiences. The course content would examine various corporate communication processes, audiences, platforms, and models – with an emphasis on publications relations.
Prerequisites: TBD
Credits: 3
This course examines the strategies and practices of effective communication during crisis situations. Students will learn about crisis communication planning, risk assessment, crisis messaging, and stakeholder management. Through case studies and simulations, students will develop skills in managing crisis communication effectively, maintaining organizational reputation, and minimizing the impact of crises on stakeholders.
Credits: 3
Prerequisites: TBD
This course examines how reputations are built, and sometimes threatened or destroyed. It analyses the use of communications across a range of contemporary channels which influence perceptions of organizations. Furthermore, students will learn about the role public relations plays in protecting, maintaining and restoring reputation for brands and organizations. Students will learn about the role of managing reputation and gain a strong understanding of brand
management and stakeholder relationship building. Students will gain hands on knowledge in managing an issue and experience a crisis simulation.
Minors
The College of Arts and Sciences does not require students to complete a minor. However, pursuing a minor allows you to take advantage of the extensive offerings across the university. There are a few rules to keep in mind when considering a minor. Similar to majors, you must
complete all upper-division courses for a minor at VinUni. The minimum credits required for a 4-year program is 120 credits. If a minor is included, the total should be 135 credits (120 credits for the major plus 15 credits for the minor). You may not take any minor requirements on a Pass/No Pass basis, and you must earn a minimum GPA of 2.0 in all courses required for the minor. The requirements for most minors are straightforward. However, just like majors, some minors require careful sequencing of courses. If you have any questions about the requirements for completing a minor, you should consult the advisor in the department offering the minor.
Graduates of the Bachelor of Arts in Multimedia Communication at the College of Arts and Sciences, VinUni, will graduate with a profound understanding of the real-world communication problems and issues and with hands-on experience specialized in Digital Communications and Public Relations and also soft skills such as self-study, life-long learning, and leadership.
With the professional skills, extensive knowledge of English language and additional knowledge of the economy and society that these graduates have, communication graduates can join not only in the domestic labor market, but also search abroad for a variety of professional positions, such as communication officer, professional communications specialist, media manager or even media director at enterprises and state agencies, embassies and international organizations. Several common career paths encompass:
| Production Assistant | Application Designer |
| Graphic Designer | Video Game Designer |
| Marketing and Branding Specialist | Animator |
| Advertising Manager | Packaging and Product Designer |
| Public Relations Officer | Art Director |
| Copywriter | Design Engineer |
| Editor | Instructional Designer |
| Journalist |
